Veganism is about ANIMALS, not about diet or health!

The official definition of veganism is: The doctrine that man should live without exploiting animals.

Of course, switching to a plants-only diet is an essential part of living life without exploiting animals.

And it just so happens that eating a plants-only diet is definitely healthier! And a plant-eating human population will save the planet from the destructive ravages of animal agriculture. So it is a win-win for everyone… animals, humans, and Earth.


Veganism seeks to end all exploitation of animal beings. There is no such thing as “humane” meat, dairy, or eggs, or any other thing humans use animals for. The using of living beings for “products” or services automatically requires forced confinement, brutality, violence, cruelty, suffering, misery, forced breeding, genetic mutating, pain, and death.

Animals are sentient, meaning they are conscious, have thoughts, feelings, personalities. Just like us, they want to be free and they have a profound will to live.

All animals belong in nature, wild and free, living exactly as nature intended them too.


Animal agriculture causes loss of biodiversity, mass species extinctions, climate change, environmental destruction, and a whole host of other problems threatening life on this planet (including human life).

recent study carried out at Oxford University reports on one of the most thorough examinations ever undertaken on the impact of agribusiness on the environment. It involved nearly 40,000 farms, and 119 countries. And it showed that by becoming vegan, we could shrink our individual carbon footprints by as much as 73%, and reduce land use by 75%. 

Veganism is not a choice. It is an absolute necessity to save life on this planet that all humans become vegan.


Vegans embrace a plants-only diet. The human species is biologically herbivorous and thus has no biological requirement to eat animals. In fact, eating animals significantly harms human health.

Vegans can choose a veganized version of the Standard American Diet (vegan meat, vegan cheese, vegan ice cream, vegan donuts, etc… ) or a healthier “whole foods” plant diet consisting of fruits, vegetables, beans, intact grains, nuts and seeds… and reducing or eliminating processed foods containing oil, refined sugar, flour, and salt.


Humanity is facing a global ecological catastrophe that has the potential to wipe life off the planet. Veganism is about humanity’s evolution into a responsible, rational, and compassionate species that lives on the Earth without destroying our fellow animal beings and the ecosystems that we and all the other animal beings require for survival.

To save life on Earth, and to be the advanced species we think we are, all of humanity must become vegan, we must decrease human population, and we must repair the ecological damage we’ve already done to Earth.


Veganism is a social justice movement seeking to make the world a better place for animals, humans, and Earth’s natural ecosystems. It seeks total Animal Liberation and the end of all animal agriculture. It seeks the end of the PROPERTY STATUS of animals. Animals should be respected and protected as equal and free citizens of the Earth.

By liberating animals, we liberate ourselves from our own lower, violent nature.

Veganism is compassion, empathy, and respect for all living beings. We are urging all of humanity to embrace their higher nature by living in ways that respect all other living beings and their inherent right to life, liberty, and the pursuit of happiness.


As individuals, we embrace veganism by permanently switching to a 100% plants-only diet, by eliminating the use of all animal products in our lives (leather, wool, etc…), by rescuing individual animals from those who kill and exploit them, by stopping our activities that enslave and exploit animals (horseback riding, circuses, rodeos, pet breeding, zoos, etc…) and by spreading the vegan message.